The Lumineers Featured on Nonprofit Partnership to End Addiction Podcast
Posted on October 22, 2020, 4:00 am
Partnership to End Addiction announced its launch with a campaign emphasizing the importance of personal connection in addressing our nation’s addiction crisis. A 3D-animated series of advertisements features music by Grammy-nominated band The Lumineers. The nonprofit also released a podcast hosted by Emmy Award-winning journalist and bestselling author Elizabeth Vargas.
“Following the merger of two leading addiction nonprofits, we are now a combined organization helping family members embrace the critical role they play in ending addiction,” said Creighton Drury, Chief Executive Officer at Partnership to End Addiction. “When we foster strong connections with loved ones, we see better outcomes in prevention and treatment – and in strengthening families and communities as agents of change in transforming the way our nation addresses addiction.”
“The loneliness and isolation of the pandemic are exacerbating the addiction crisis at an alarming rate,” said Emily Moyer, Chief Marketing Officer at Partnership to End Addiction. “While everyone is talking about physical distancing and wearing masks, we are encouraging family members to begin closing emotional distance in the home.”
Watch the campaign , featuring Salt and Sea by the Lumineers, here.